New Media Projects
We define "New Media" technologies as any type of interactive form of communication that uses the Internet. This can including web pages, photos, audio or video production, mobile applications, podcasts, RSS feeds, social networks, text messaging, barcodes, blogs, wikis etc.
This makes it possible for anyone to create, modify, and share content and share it with others, using relatively simple tools that are often free or inexpensive. This also requires that the end-user or consumer has a computer or mobile device with Internet access to view the media-type.
One example is " Barcode Marketing ". Barcode Marketing other wise known as QR Code or 2D Barcode Marketing is growing in popularity due to it's simple yet effective delivery of media content to consumers. It is a fast and inexpensive method of advertising compared to most modern techniques. QR Codes can accomodate a variety of data beyond traditional numbers with 1D barcode (UPC/EAN) barcode types, including but not limited to the following:
- Text
- Hyperlink
- Telephone number (Phone call)
- SMS/MMS message
- Email (by Sent message)
- Contact entry (vCard or meCard)
- Calendar entry (vCalendar)
You should know that barcode marketing technologies have been available only recently to consumers; however mobile barcode scanning is on the rise as an effective new media advertising solution.
New media tools can help you:
CONNECT - people with information and services. New media technologies can also connect families, friends and co-workers.
COLLABORATE - with other people, including those within your organization or community.
CREATE - new content, services, communities, and channels of communication that help you deliver information and services.
At Paradox, you will find consulting services that help your business to dramatically improve profits, and brand identity.
Start Communicating Your New Media Project Needs by contacting us for more information and a free initial consultation.